新闻详情

谷歌要用AI“Genesis”写新闻

明明 2023-07-24 20

谷歌要用AI“Genesis”写新闻

自ChatGPT走红以来,尝试用AI、而非人工编辑生成内容的网站可谓是有如过江之鲫,然而这些尝试的结果似乎都不算太好。如今轮到谷歌下场了,近日《纽约时报》援引相关消息人士透露的信息显示,谷歌方面正在测试一款借助AI技术制作新闻报道的产品,并已面向部分业内高管进行了演示。

据悉,谷歌这款AI新闻工具的内部代号为“Genesis”,其可接收时事信息、并自动生成稿件。对于这款AI工具,据称谷歌方面寄予了厚望,并认为其可以作为记者、编辑的个人助理来完成一些辅助工作,使得前者从机械工作中解脱出来。此外谷歌还认为该工具是负责任的,可以能够帮助相关从业者“远离AI陷阱”。

其实在谷歌之前,借助ChatGPT等生成式人工智能创作内容的趋势就已经出现,甚至有许多网站也早已开始用AI来生成内容。就在上月末,海外新闻网站评级工具NewsGuard就发布了他们针对AI写作的追踪,其中显示,截止今年6月仅仅该机构就追踪到了217家使用AI生成垃圾内容的网站。

其中最典型的两个例子,就是美国科技网站cnet从去年11月就开始实验借助AI来创作内容,并悄悄上线了70多篇由AI生成的相关报道。数月前,澳洲知名游戏媒体集团Gamurs发布了相关招聘,希望能够引入若干名被称为“人工智能内容和SEO策略师”的AI编辑,而在这一批AI编辑的帮助下,它们将使用诸如ChatGPT这样的AI工具,每周输出多达200到250篇内容。

但非常遗憾的是,截至目前为止,采用AI进行内容创作的网站无一例外都失败了,美国的相关媒体甚至用“新闻灾难”来形容了这一行为。

其实单纯从技术层面来说,通过爬虫采集全网信息,然后再进行加工并不存在难度,但最终的成品却普遍存在一定的质量问题。比如内容平淡如水、缺乏情感,以及大量重复内容,这些都是看过AI生成相关内容的网民给出的评价。

其实只要用过ChatGPT、GPT-4、文心一言,乃至Bard的朋友可能都已经发现,现阶段AI生成的内容与人类创作的内容之间还存在明显差异。

既然如此,为什么谷歌还要做“Genesis”呢?因为这样的AI工具,极有可能成为谷歌用于对抗海外出版业的一个砝码。其实“互联网摧毁了新闻业”是一个自疫情以来就被广泛讨论的话题,并且为了保护本地新闻机构的利益,从加拿大到澳大利亚、再到欧盟,也纷纷将矛头指向了谷歌和Meta等互联网巨头。

此前在2020年秋季,谷歌、Meta与澳大利亚相关监管机构就曾发生了一次全面对抗,起因则是后者要求这些互联网巨头为新闻付费。在祭出了在Facebook上封锁澳大利亚媒体产出的内容、谷歌搜索拟要求澳大利亚用户付费使用等反制措施,以及经历了漫长的谈判后,双方才就新闻付费问题“停战”。

紧接着在2021年春季,加拿大部分主流媒体甚至用头版“开天窗”的方式,来抗议谷歌等互联网巨头从他们哪获得内容,进而贩卖数字广告获利,却并不向其分享收益。甚至这一趋势最终在数天前,演变成了谷歌与部分国家监管机构的对抗。

就在数天前,加拿大正式批准了《在线新闻法》,要求网络平台要为使用新闻内容向当地媒体付费。为此,谷歌和Meta目前选择屏蔽旗下平台上由相关媒体提供的内容。

其实两者的分歧在于“分赃不均”,其中谷歌等互联网巨头认为,在新闻出版行从传统的印刷媒体向数字媒体转型时,是他们伸出了援手,并通过强大的搜索引擎和社交平台向媒体的网站进行引流,帮助后者产出的内容被更多人看到,让后者得以通过付费墙的形式,让新闻出版这一古老的行业在信息时代幸存下来。

其实在本世纪的第一个十年里,互联网巨头与新闻媒体对于双方的合作是满意的,毕竟新闻媒体借助互联网的力量度过了生存危机,让报纸、杂志以电子版的形式重新被推送到读者眼前,而这些互联网巨头则借助内容带来的流量完成了变现。但随着媒体逐渐适应了互联网时代后,它们发现互联网巨头拿着自己的内容赚取了如此惊人的收益,因此也开始要求分到更大的蛋糕。

问题就出现在这里,毕竟没有哪一家公司会平白无故主动放弃到手的蛋糕,所以一向重视合规、守法的谷歌和Meta,会不惜用非暴力不合作的态度,来对抗澳大利亚、加拿大的相关监管。

但谷歌和Meta屏蔽相关内容的做法,无疑是伤敌一千、自损八百,毕竟用户是需要有内容进行消费的,一旦在谷歌上找不到、可能就会转向Bing。

所以,谷歌尝试Genesis的做法,就是尝试摆脱对媒体产出内容的依赖,试图自己通过AI来做内容,毕竟如果是单纯打造一支类似腾讯新闻、网易新闻的队伍就太不酷了。而使用AI来写新闻既满足了自身对内容的需求,又可以向外界展示技术,可谓是堪称双赢



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    TIA
    36.386014
    $4.985000
    -2.07%
  • ARB
    ARB
    5.535637
    $0.758400
    +0.35%
  • SEI
    SEI
    3.086059
    $0.422800
    -1.85%
  • BEAM
    BEAM
    0.475901
    $0.065200
    -0.62%
  • FLR
    FLR
    0.191067
    $0.026177
    -3.06%
  • STRK
    STRK
    3.417439
    $0.468200
    -2.75%
  • ORDI
    ORDI
    194.521015
    $26.650000
    -0.95%
  • AKT
    AKT
    22.300127
    $3.055189
    -2.35%
  • PYTH
    PYTH
    2.651763
    $0.363300
    -0.65%
  • BLUR
    BLUR
    1.878788
    $0.257400
    -0.58%
  • 1000SATS
    1000SATS
    0.001288
    $0.000176
    +4.17%
  • DYDX
    DYDX
    10.572746
    $1.448500
    +0.29%
  • CFX
    CFX
    1.135740
    $0.155600
    -1.44%
  • WOO
    WOO
    1.518943
    $0.208100
    +0.63%
  • DYM
    DYM
    10.459610
    $1.433000
    -1.29%
  • ASTR
    ASTR
    0.443785
    $0.060800
    +0.60%
  • RON
    RON
    13.662155
    $1.871759
    -0.01%
  • FET
    FET
    9.342848
    $1.280000
    -0.27%
  • AGIX
    AGIX
    4.482377
    $0.614100
    -0.37%
  • OSMO
    OSMO
    3.159050
    $0.432800
    -1.87%
  • BONK
    BONK
    0.000234
    $0.000032
    +0.60%
  • ROSE
    ROSE
    0.598453
    $0.081990
    +1.23%
  • AXL
    AXL
    5.496222
    $0.753000
    -0.03%
  • AVAV
    AVAV
    0.000000
    $0.000000
    +0.00%
  • ALT
    ALT
    0.846623
    $0.115990
    -1.45%
  • PIXEL
    PIXEL
    1.167856
    $0.160000
    -0.54%
  • JUP
    JUP
    6.031976
    $0.826400
    +30.08%
  • JTO
    JTO
    21.663729
    $2.968000
    -0.88%
  • MANTA
    MANTA
    6.357516
    $0.871000
    +0.32%
  • XAI
    XAI
    1.683902
    $0.230700
    -1.55%
  • PORTAL
    PORTAL
    2.225496
    $0.304900
    -0.82%
  • WLD
    WLD
    16.109114
    $2.207000
    -1.73%
  • ARKM
    ARKM
    10.663985
    $1.461000
    -0.93%
  • PENDLE
    PENDLE
    36.502799
    $5.001000
    -1.31%
  • LOKA
    LOKA
    1.508724
    $0.206700
    -2.90%
  • SUI
    SUI
    31.245987
    $4.280800
    -5.66%
  • MAV
    MAV
    1.435733
    $0.196700
    -0.08%
  • APT
    APT
    66.713774
    $9.140000
    -4.83%
  • RDNT
    RDNT
    0.419698
    $0.057500
    +1.25%
  • HFT
    HFT
    1.468579
    $0.201200
    -1.18%
  • GAL
    GAL
    18.554312
    $2.542000
    +4.64%
  • ANC
    ANC
    0.229995
    $0.031510
    +3.08%
  • HIGH
    HIGH
    10.663985
    $1.461000
    +0.92%
  • MC
    MC
    3.548093
    $0.486100
    -1.17%
  • PEPE
    PEPE
    0.000131
    $0.000018
    +1.38%
  • BICO
    BICO
    2.037179
    $0.279100
    -0.77%
  • BB
    BB
    2.688259
    $0.368300
    +1.93%
  • TRB
    TRB
    442.909388
    $60.680000
    +0.46%
  • AEVO
    AEVO
    2.613808
    $0.358100
    -1.22%
  • PONKE
    PONKE
    2.514159
    $0.344448
    +1.06%
  • TON
    TON
    39.590318
    $5.424000
    +0.82%
  • IOTA
    IOTA
    2.153964
    $0.295100
    +0.00%

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