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两次NFT尝试失败后,传统游戏巨头育碧入局链游

明明 2023-07-04 0

在上周的日本区块链周上,由游戏公链 Oasys 举行的“Oasys Special Event”是游戏赛道中最受关注的边会活动之一。而本次参会的公司及项目也不负众望,除了韩国游戏巨头 Com2uS表示要将其 3 A 级链游 Summoners War: Chronicles(《魔灵召唤:编年史》)上线 Oasys;链游公司 double jump.tokyo 获世嘉公司许可,推出基于 IP“三国大战”的链游;日本最大社交网站 MIXI 与 Oasys 合作进行内容开发等利好消息外,游戏巨头 Ubisoft(育碧)更是直接放了”大招“——将推出首款基于区块链的官方游戏《Champions Tactics: Grimoria Chronicles》。

育碧是一家来自法国的游戏巨头,其于 1986 年成立至今已推出众多脍炙人口的优质游戏,包括《刺客信条》系列(Assassin's Creed)、《孤岛惊魂》系列(Far Cry)、《雷曼》(Rayman)、《彩虹六号:围攻》、《Brawlhalla》和《For Honor》等。育碧在全球员工拥有近 2 万名员工,并有 20 多个游戏工作室的制作团队负责开发、发布和运营,其技术研发团队 La Forge 涵盖渲染、动画、人工智能、音频等多个领域。

两次NFT尝试失败后,传统游戏巨头育碧入局链游

与 Oasys 合作推出《Champions Tactics: Grimoria Chronicles》

刚刚官宣的《Champions Tactics: Grimoria Chronicles》是一款与 Oasys 合作并基于该区块链的战术 RPG 游戏,面向 PC 端游戏玩家。育碧将《Champions Tactics》描述为一款玩家对玩家的战术游戏,玩家可以使用神话冠军来相互战斗。目前该游戏的官网上仅有一段预告片,而该预告片中并未展示游戏画面、游戏机制、玩法以及测试、上线时间等信息,单从其美术风格来看,容易让人联想到《神之浩劫》和《英雄联盟》等游戏。

两次NFT尝试失败后,传统游戏巨头育碧入局链游

游戏公链 Oasys 由日本传统游戏巨头万代南梦宫与世嘉联合推出,该公链上的游戏主要运行在其二层网络,其交易速度更快且允许玩家无需支付 Gas 费用。Oasys 在去年 10 月启动主网,并交由 21 个机构节点负责维护网络运行,育碧就是其中的一个主要节点方,其他参与的知名游戏公司和Web3公司还有万代南梦宫研究院( Bandai Namco Research)、世嘉(SEGA)、游戏工会 YGG(Yield Guild Games)、加密投资机构 Jump Crypto 等。

育碧两次以失败告终的 NFT 尝试

实际上,在着手开发链游《Champions Tactics: Grimoria Chronicles》之前,育碧还曾两度发起过关于 NFT 应用的“实验”,但最终均以惨淡收场。

与现在的“满盘皆输”不同,那一时期,NFT 市场的迅速崛起点燃了传统行业对新技术应用的热潮。从汽车、奢侈品、运动品牌再到食品餐饮无不“跟风”,希望运用新技术手段为品牌做宣传,也有像 Nike 这样干脆另开辟一条新发展方向,而以《Axie Infinity》为代表的 NFT 游戏大获成功也给游戏行业起到了示范效果。向来在技术领域比较激进的育碧或许也是基于这些考虑,在 2021 年 12 月推出元宇宙平台 Ubisoft Quartz 后,其战略创新实验室又基于 Tezos 区块链设计了三款 NFT,并引入第三人称射击游戏《幽灵行动:断点》,三款 NFT 可应用于游戏装扮,分别是步枪、头盔、裤子,后两个分别需要玩够 600 和 100 小时才能领取。

在育碧看来,玩家通过大量参与游戏,不光能够提升游戏等级和水平,还顺带赢得了只有极少数人才拥有的“数字稀缺”物品,这些 NFT 还能在 Ubisoft Quartz 平台出售,获得加密货币或现金。然而,游戏爱好者显然对加密爱好者定制的“Play to Earn”的规则并不买账:育碧公布该 NFT 的相关消息后便收到大量反对的声音,而该 NFT 的市场表现也十分不尽人意,首周 Quartz 市场上交易额仅不到 400 美元。

育碧首次 NFT 实验最终于 2022 年 4 月宣布终止,其失败一方面在于“饥饿营销”与极度需要“肝”(指玩家需要大量时间进行游戏),严重挫伤了玩家的积极性,而另一方面,该款游戏本身也不属于育碧旗下最能拿得出手的那一批。同月,育碧首次宣布将推出大逃杀游戏《Project Q》,粉丝们根据其公告的措辞猜测这款游戏为 NFT 游戏。今年 1 月,不知什么原因,育碧突然宣布取消 Project Q 原本即将进行的封闭测试,并表示该项目将不再继续开发。

两次NFT尝试失败后,传统游戏巨头育碧入局链游

或许迫于前两次失败的压力,此次育碧再次入局链游,并没有再次像之前那样直接在官方推特高调公告,而《Champions Tactics: Grimoria Chronicles》明显还处在很早期的开发阶段,其是否会像《Project Q》一样胎死腹中,以及后续将如何发展,都尚有变数。PANews 将持续跟进项目进展。




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    6.064103
    $0.836797
    +4.21%
  • RNDR
    RNDR
    50.945004
    $7.030000
    -3.43%
  • TIA
    TIA
    39.719711
    $5.481000
    +2.94%
  • ARB
    ARB
    5.775700
    $0.797000
    -0.73%
  • SEI
    SEI
    3.450201
    $0.476100
    -2.60%
  • BEAM
    BEAM
    0.472491
    $0.065200
    -8.71%
  • FLR
    FLR
    0.162384
    $0.022408
    +12.15%
  • STRK
    STRK
    3.772684
    $0.520600
    +2.36%
  • ORDI
    ORDI
    263.711052
    $36.390000
    -2.58%
  • AKT
    AKT
    26.747869
    $3.690990
    -1.56%
  • PYTH
    PYTH
    2.876980
    $0.397000
    -3.64%
  • BLUR
    BLUR
    1.798656
    $0.248200
    -1.39%
  • 1000SATS
    1000SATS
    0.001698
    $0.000234
    -2.50%
  • DYDX
    DYDX
    9.228800
    $1.273500
    -0.46%
  • CFX
    CFX
    1.100789
    $0.151900
    -0.89%
  • WOO
    WOO
    1.579802
    $0.218000
    -4.92%
  • DYM
    DYM
    12.500730
    $1.725000
    +5.88%
  • ASTR
    ASTR
    0.471767
    $0.065100
    -1.88%
  • RON
    RON
    10.085756
    $1.391753
    -3.02%
  • FET
    FET
    8.949798
    $1.235000
    -2.50%
  • AGIX
    AGIX
    4.450260
    $0.614100
    -3.96%
  • OSMO
    OSMO
    3.940085
    $0.543700
    -0.06%
  • BONK
    BONK
    0.000362
    $0.000050
    -2.74%
  • ROSE
    ROSE
    0.587426
    $0.081060
    -0.88%
  • AXL
    AXL
    5.143779
    $0.709800
    -2.61%
  • AVAV
    AVAV
    0.000000
    $0.000000
    +1.43%
  • ALT
    ALT
    0.819975
    $0.113150
    -0.14%
  • PIXEL
    PIXEL
    1.375443
    $0.189800
    -1.18%
  • JUP
    JUP
    7.977277
    $1.100800
    +14.07%
  • JTO
    JTO
    26.008765
    $3.589000
    +21.79%
  • MANTA
    MANTA
    6.130793
    $0.846000
    +2.77%
  • XAI
    XAI
    1.841412
    $0.254100
    +5.13%
  • PORTAL
    PORTAL
    2.224043
    $0.306900
    -0.42%
  • WLD
    WLD
    15.761790
    $2.175000
    -3.02%
  • ARKM
    ARKM
    14.624042
    $2.018000
    -2.55%
  • PENDLE
    PENDLE
    36.176026
    $4.992000
    -4.87%
  • LOKA
    LOKA
    1.408778
    $0.194400
    -0.72%
  • SUI
    SUI
    25.503663
    $3.519300
    -1.74%
  • MAV
    MAV
    1.352978
    $0.186700
    -0.25%
  • APT
    APT
    85.802112
    $11.840000
    -2.36%
  • RDNT
    RDNT
    0.431185
    $0.059500
    -3.08%
  • HFT
    HFT
    1.419648
    $0.195900
    -2.25%
  • GAL
    GAL
    18.421366
    $2.542000
    +0.12%
  • ANC
    ANC
    0.228347
    $0.031510
    -8.30%
  • HIGH
    HIGH
    9.964350
    $1.375000
    -1.14%
  • MC
    MC
    3.522669
    $0.486100
    +0.00%
  • PEPE
    PEPE
    0.000148
    $0.000020
    -2.29%
  • BICO
    BICO
    1.988522
    $0.274400
    -5.46%
  • BB
    BB
    2.128385
    $0.293700
    -2.26%
  • TRB
    TRB
    482.709348
    $66.610000
    +0.02%
  • AEVO
    AEVO
    2.556671
    $0.352800
    +1.13%
  • PONKE
    PONKE
    4.510445
    $0.622405
    -8.15%
  • TON
    TON
    39.495060
    $5.450000
    -0.90%
  • IOTA
    IOTA
    1.291380
    $0.178200
    +0.00%

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