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巴塞罗那足球俱乐部:宣布与区块链平台建立合作伙伴关系

明明 2023-05-18 6

Socios.com 的所有者和技术提供商 Chiliz 将投资 1 亿欧元(约 1.02 亿美元)收购管理俱乐部视听制作和数字业务产品的 Barça Studios 近四分之一的股份。

这项投资是在 Socios.com 于 2020 年 2 月开始与俱乐部合作推出巴塞罗那足球俱乐部名为 BAR 的“球迷代币”之后进行的。

巴塞罗那足球俱乐部:宣布与区块链平台建立合作伙伴关系

根据 Socios.com 的新闻稿,这项投资将使俱乐部能够建立更好的NFT和元界项目,同时能够改进其通过使用数字资产与粉丝互动和建立社区的方法。

该合作伙伴关系旨在为超越 Socios.com 平台的 BAR 代币的使用创造机会。

Socios.com 和 Chiliz 的首席执行官 Alexandre Dreyfus 说:“我们对技术在建立社区方面可以发挥的作用充满热情,这些社区让粉丝们更接近他们的团队和彼此。” “巴萨工作室现在可以利用我们的技术、专业知识和全球规模。”

在 Socios.com 披露这笔交易后不久,巴塞罗那足球俱乐部证实了这一消息,称这将帮助俱乐部推进其“视听、区块链、NFT 和 Web.3 战略”。

据该公司称,粉丝们已经从 Socios.com 购买了价值超过 3,900 万欧元(4,007 万美元)的BAR 代币,这些代币可以访问一个参与赚钱的平台。参与社区活动可以获得球迷 VIP 门票、商品和其他机会,例如能够在巴塞罗那足球俱乐部的主场诺坎普球场上场比赛。

去年 8 月,俱乐部主席琼·拉波尔塔 (Joan Laporta)透露,巴塞罗那足球俱乐部负债 13 亿欧元(134 万美元),导致球队放弃了明星球员莱昂内尔·梅西,因为他们无力留住他并寻求资金。

当月它从投资银行高盛(Goldman Sachs)获得了 5.95 亿欧元(6.11 亿美元)的贷款,并于 3 月与 Spotify达成了新的赞助协议。

体育世界日益成为 Web3 公司通过曝光寻找有利协议并推广基于区块链的产品的成熟景观。今年的一项民意调查发现,狂热的体育迷拥有 NFT 或加密货币的可能性是其两倍,曼城足球俱乐部最近添加了加密货币平台 OKX 作为培训套件合作伙伴。

Socios.com 成立于 2018 年,与众多国家的 100 多个体育组织建立了合作伙伴关系,其中包括 20 支 NBA 球队和 13 支 NFL 球队,以及在 UFC 中战斗的个人。



免责声明:所提供的信息不是交易建议,www.hao76.com对根据本页提供的信息进行的任何投资不承担任何责任。本文内容仅供参考,风险自担!

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    5.369170
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    0.000000
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    1.479276
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    27.686596
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    15.372584
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    SUI
    25.842756
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  • MAV
    MAV
    1.456083
    $0.200900
    +3.27%
  • APT
    APT
    92.554406
    $12.770000
    +4.77%
  • RDNT
    RDNT
    0.460235
    $0.063500
    +2.37%
  • HFT
    HFT
    1.456808
    $0.201000
    +0.03%
  • GAL
    GAL
    18.423908
    $2.542000
    +1.13%
  • ANC
    ANC
    0.228378
    $0.031510
    -7.82%
  • HIGH
    HIGH
    10.676009
    $1.473000
    +1.71%
  • MC
    MC
    3.523156
    $0.486100
    -1.91%
  • PEPE
    PEPE
    0.000155
    $0.000021
    -0.78%
  • BICO
    BICO
    2.119257
    $0.292400
    +2.82%
  • BB
    BB
    2.279433
    $0.314500
    +0.94%
  • TRB
    TRB
    516.768140
    $71.300000
    +2.43%
  • AEVO
    AEVO
    2.715751
    $0.374700
    +5.43%
  • PONKE
    PONKE
    4.545284
    $0.627126
    -6.50%
  • TON
    TON
    40.290520
    $5.559000
    -0.36%
  • IOTA
    IOTA
    1.498845
    $0.206800
    +0.00%

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